Freshly Squeezed Reviews
by Frank Petrie
Author: ōlloclip http://www.olloclip.com/
Requirements: iPhone 4 / iPhone 4S
Test Rig: iPhone 4S, 32GB
In the 60s the average Joe was introduced to filmmaking thanks to the Hi-8 camera. There were no effects (unless you were completely methodical in your planning and willing to invest the time) and titles were created on felt message boards with plastic lettering.
In the 80s, with the advent of the VCR, VHS recorders afforded budding filmmakers the opportunity to create projects they could view on their TVs. Effects and titling were still minimal at best.
But inevitably the smartphone was created. And with the help of a computer, you could start to create professional-looking titles and effects. The quality of these tools advanced so quickly, that soon smartphone films became their own genre. (In fact, as I write this, Nokia has just unveiled a phone that has not only an excellent picture but incredible image stabilization.)
Likewise, a market for lenses, tripod adapters and rigs, plus effects packages has blossomed.
The olloclip is a quick-connect lens solution for the iPhone 4/4S that includes fisheye, wide-angle and macro lenses in one small, convenient package that easily fits in your pocket. Nestled in the palm of your hand, the olloclip connects to the iPhone within seconds so you’ll be sure to capture the image you want…if you don’t see the picture you’re looking for just flip it over to switch lenses.
You can buy adapters to use DSLR lenses, but that feels like you’re defeating the beauty and purpose of having such a mobile camera. The market has recognized this and responded.
The ōlloclip is another entrant in the smartphone lensing market. Built solidly and roughly slightly larger than your thumb, the ōlloclip is three different lenses in an ingeniously small package.
Also included, two lens caps and a small cloth drawbag to carry it in.
The pictures, as you can see, are sharp and crisp. You’ll notice in the Macro shot, in particular, just how detailed the peach fuzz is. I didn’t take any video (an oversight on the part of your ever faithful boneheaded reviewer) but I have no reason to assume that the results would be any different.
And the fact that to take all three photos consumed the better part of three minutes to shoot is testament to the ease of which you can switch between all three lenses. This would be extraordinarily handy for those surprise moments.
My sole complaint would have to be its price. I suppose that you could make an argument for charging that much because there are three lenses, but each one is a fixed lens. In other words, no zooming.
ōlloclip is a nice compact accessory to include in your bag of smartphone attachments. Its design is very pragmatic and extremely simple to use. It takes but seconds to put in place, a major selling point.
Is it worth the cost? That’s for you to decide. If you’re looking for only a few lenses to make your home videos look a bit more upscale, the ōlloclip should suit you fine.
Now the scouting for locations commences in earnest. Or outside of my apartment, anyway.
RATING: 8 out of 10
©2012 Frank Petrie/ ympnow.com